April 29, 2019 Workshop

Festival and Event Management Masterclass Regina

Conexus Arts Centre, 200 Lakeshore Dr, Regina, SA S4S 7L3 Canada

The popular Festival and Event Management Masterclass is coming to Regina in a few weeks and we only have 10 spaces remaining on the course. This 2 day programme is designed to inform and inspire anyone involved in the business of creating, managing and developing festivals and events. It has been a long time since we presented the Masterclass in Saskachewan, we were last there back in 2011. We had a great group of participants from organisations such as: Regina Folk Festival, Evraz Place, Regina Exhibition Association, Sask Fashion Week, SK Choral Federation, Moose Jaw River Watershed Stewards, Sask Scottish Society, SK Choral Federaton and Regina Jazz Society. The course covers many of the essential elements of festival and event management including programming, marketing, working with the media, evaluation, sponsorship and fundraising. We only have 10 places still available so if the course is of interest, we would advise booking promptly. The Presenter Paul Gudgin has been involved with the festival industry for 30 years working on a wide range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale with ticketsales growing from 800,000 to 1.6million. Paul was the first recipient of the Arts and Business (Scotland) Award for Leadership and awarded an Honorary Degree by the University of Edinburgh. He has become widely regarded as a leading expert in the field of festival and event management and was appointed Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. Paul has been engaged to deliver training by a host of organisations including the British Council, Events Tasmania, ACI Manitoba, The New Zealand Association of Event Professionals, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Event Management and the National Arts Council of Korea. The Programme Festivals and Great Festival Destinations Understanding what makes outstanding festival destinations work and assessing how to make the most of your own festival environment. People and Partnerships Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners. Programming The key to the success of any festival is the strength of the programme. This session explores a number of successful programming approaches. Sponsorship and Fundraising This session considers how to approach sponsors and explores other ways of generating additional income for your event. Festivals, Tourism and Destination Branding Festivals and events play an increasingly vital role in placemaking. This session considers how festivals and events can develop stromng relationships with the tourism sector. Festival Marketing This session examines a number of successful marketing approaches adopted by leading festivals. Venues and Festival Infrastructure This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully. Working with the Media Every festival needs good press coverage and this session considers how best to achieve this aim. Festivals - Impact and Evaluation This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally. Who Should Attend Festival and Event Management Professionals Arts and Event Consultants Festival and Event Funding and Support Agency Managers Festival and Event Board Members Tourism and Economic Development Managers Event Management Students and Graduates What Is Included 2 Days Tuition Tea and Coffee Course Handbook