Manager, Marketing and Communications
Regina Symphony Orchestra, Regina
Deadline: February 18, 2025 - March 18, 2025
CAREER OPPORTUNITY
Position: Manager, Marketing & Communications
Post Date: February 18, 2025
Start Date: Immediate (Position open until filled)
“Music is the language of the spirit. It opens the secret of life bringing peace, abolishing strife.”
-Kahlil Gibran
Do you have a passion for marketing that goes beyond the ordinary? Are you driven to captivate audiences through compelling storytelling and innovative communication strategies that resonate with Regina and the South Saskatchewan communities? If the above quote inspires you and you’re eager to create narratives that elevate live orchestral experiences, we want to meet you!
At the Regina Symphony Orchestra (RSO), we enrich hearts, minds, and souls through a vibrant tapestry of music performances reflecting the rich diversity of the community we serve.
Join us during one of the most pivotal and creative periods in our history as our marketing and communications professional. In this role, you will develop and execute strategies to grow our audience, boost ticket sales, and elevate our brand awareness. Your work will directly support the RSO’s mission to strengthen community through compelling live orchestral experiences, in collaboration with the Executive Director and Artistic Team.
Key Responsibilities:
Marketing & Audience Development:
• Develop and implement strategic marketing campaigns to drive ticket sales, subscriptions, and community engagement.
• Create and manage compelling content across all marketing channels, including social media, email newsletters, website, print, and video.
• Lead promotional efforts for all RSO concerts, education programs, and special initiatives.
• Analyze audience data to inform targeted marketing strategies and pricing models.
• Manage digital marketing efforts, including website updates, email marketing, social media, and online advertising.
• Oversee traditional marketing efforts, including print advertising, radio, direct mail, and promotional partnerships.
• Develop initiatives to engage new and diverse audiences.
Communications & Public Relations:
• Develop and execute storytelling initiatives that highlight the impact of the RSO’s performances and community programs.
• Act as the primary media contact, manage press relations and coordinating interviews, press releases, and media coverage.
• Oversee the development of concert programs, promotional materials, annual reports, and other marketing collateral.
• Ensure consistent brand messaging and identity across all communications.
• Represent the RSO at community events, fostering partnerships and cross-promotions with local organizations.
Fundraising & Sponsorship Support:
• Collaborate with the Development team on donor communications, sponsorship proposals, and fundraising campaigns.
• Assist in planning and promoting special events, including gala fundraisers and donor appreciation initiatives.
• Ensure sponsor and donor recognition in marketing materials and event promotions.
Team & Budget Management:
• Manage initiatives with external vendors, including designers, photographers, videographers, and marketing contractors as needed.
• Develop and oversee the marketing budget, ensuring cost-effective campaign execution.
• Track key performance indicators (KPIs) and generate reports on marketing effectiveness.
Qualifications and Experience:
Required Qualifications and Experience:
• 2+ years of experience in marketing, public relations, external/stakeholder communications, graphic design, or a related field.
• Undergraduate degree or equivalent in Marketing, Communications, Business Administration, or related field.
• Excellent writing, editing, and storytelling abilities with a keen eye for visual design.
• Experience managing social media platforms and digital marketing campaigns (Facebook, Instagram, X, LinkedIn, Google Ads).
• Strong graphic design skills, with proficiency in Adobe Creative Suite, Canva, and/or other graphic design tools.
• Proficiency in website content management (WordPress or similar CMS).
• Familiarity with CRM and email marketing platforms.
• Strong project management skills, with the ability to juggle multiple deadlines.
Preferred Skills & Attributes:
• Marketing experience in a performing arts or non-profit environment.
• Knowledge of Google Analytics and experience with SEO best practices.
• Experience in video editing and multimedia content creation (Adobe Premiere Pro, Final Cut, or similar tools)
• Established relationships with local media, nonprofit, and/or arts organizations
• Passion for the arts and a strong appreciation for live orchestral music.
• Creative problem solver with the ability to think strategically and adapt to new opportunities.
• Strong interpersonal skills, able to work with a diverse range of personalities, including musicians, staff, board members, donors, and media professionals.
• Team player who thrives in a collaborative, artistic setting while also being comfortable working independently.
• Resilient and diplomatic, able to navigate high-pressure situations.
Additional General Requirements Include Your Agreement To:
1. Use your vehicle for work purposes and hold a valid driver’s license from the Province of Saskatchewan.
2. Provide the RSO a Criminal Record Check (and every 36 months thereafter).
3. Read and understand the RSO’s Health and Safety Protocols.
4. Work evenings and weekends.
5. Reside within a reasonable commuting distance to/from Regina due to the onsite nature of the work.
Benefits of Joining the RSO Team:
• Flexible Work Hours: Enjoy work hours that accommodate life’s demands, with time off in lieu for evening and weekend events.
• Hybrid Work Model: Approximately 75% remote, 25% on site (RSO office and events).
• Benefits: Comprehensive health, dental, and long-term disability plans, cell phone subsidy, and employer pension contribution.
• Professional Growth: Collaborate with a world-class orchestra and connect with Canada’s leading musicians, enriching your professional journey.
• Transferable Experience: Lead marketing, communications, and digital media initiatives at a storied performing arts institution.
• Complimentary Tickets: Enjoy staff complimentary tickets RSO concerts and performances.
• Base Compensation: $60,000 to $65,000.
How to Apply:
Send your resume and a short cover letter detailing your experience and interest in the role to sdeason@reginasymphony.com. Applications will be reviewed on a rolling basis.
If you are unsure whether your experience matches every requirement above, you are encouraged to apply. The RSO values diversity and welcomes individuals with unique backgrounds, experiences, and perspectives.
Position: Manager, Marketing & Communications
Post Date: February 18, 2025
Start Date: Immediate (Position open until filled)
“Music is the language of the spirit. It opens the secret of life bringing peace, abolishing strife.”
-Kahlil Gibran
Do you have a passion for marketing that goes beyond the ordinary? Are you driven to captivate audiences through compelling storytelling and innovative communication strategies that resonate with Regina and the South Saskatchewan communities? If the above quote inspires you and you’re eager to create narratives that elevate live orchestral experiences, we want to meet you!
At the Regina Symphony Orchestra (RSO), we enrich hearts, minds, and souls through a vibrant tapestry of music performances reflecting the rich diversity of the community we serve.
Join us during one of the most pivotal and creative periods in our history as our marketing and communications professional. In this role, you will develop and execute strategies to grow our audience, boost ticket sales, and elevate our brand awareness. Your work will directly support the RSO’s mission to strengthen community through compelling live orchestral experiences, in collaboration with the Executive Director and Artistic Team.
Key Responsibilities:
Marketing & Audience Development:
• Develop and implement strategic marketing campaigns to drive ticket sales, subscriptions, and community engagement.
• Create and manage compelling content across all marketing channels, including social media, email newsletters, website, print, and video.
• Lead promotional efforts for all RSO concerts, education programs, and special initiatives.
• Analyze audience data to inform targeted marketing strategies and pricing models.
• Manage digital marketing efforts, including website updates, email marketing, social media, and online advertising.
• Oversee traditional marketing efforts, including print advertising, radio, direct mail, and promotional partnerships.
• Develop initiatives to engage new and diverse audiences.
Communications & Public Relations:
• Develop and execute storytelling initiatives that highlight the impact of the RSO’s performances and community programs.
• Act as the primary media contact, manage press relations and coordinating interviews, press releases, and media coverage.
• Oversee the development of concert programs, promotional materials, annual reports, and other marketing collateral.
• Ensure consistent brand messaging and identity across all communications.
• Represent the RSO at community events, fostering partnerships and cross-promotions with local organizations.
Fundraising & Sponsorship Support:
• Collaborate with the Development team on donor communications, sponsorship proposals, and fundraising campaigns.
• Assist in planning and promoting special events, including gala fundraisers and donor appreciation initiatives.
• Ensure sponsor and donor recognition in marketing materials and event promotions.
Team & Budget Management:
• Manage initiatives with external vendors, including designers, photographers, videographers, and marketing contractors as needed.
• Develop and oversee the marketing budget, ensuring cost-effective campaign execution.
• Track key performance indicators (KPIs) and generate reports on marketing effectiveness.
Qualifications and Experience:
Required Qualifications and Experience:
• 2+ years of experience in marketing, public relations, external/stakeholder communications, graphic design, or a related field.
• Undergraduate degree or equivalent in Marketing, Communications, Business Administration, or related field.
• Excellent writing, editing, and storytelling abilities with a keen eye for visual design.
• Experience managing social media platforms and digital marketing campaigns (Facebook, Instagram, X, LinkedIn, Google Ads).
• Strong graphic design skills, with proficiency in Adobe Creative Suite, Canva, and/or other graphic design tools.
• Proficiency in website content management (WordPress or similar CMS).
• Familiarity with CRM and email marketing platforms.
• Strong project management skills, with the ability to juggle multiple deadlines.
Preferred Skills & Attributes:
• Marketing experience in a performing arts or non-profit environment.
• Knowledge of Google Analytics and experience with SEO best practices.
• Experience in video editing and multimedia content creation (Adobe Premiere Pro, Final Cut, or similar tools)
• Established relationships with local media, nonprofit, and/or arts organizations
• Passion for the arts and a strong appreciation for live orchestral music.
• Creative problem solver with the ability to think strategically and adapt to new opportunities.
• Strong interpersonal skills, able to work with a diverse range of personalities, including musicians, staff, board members, donors, and media professionals.
• Team player who thrives in a collaborative, artistic setting while also being comfortable working independently.
• Resilient and diplomatic, able to navigate high-pressure situations.
Additional General Requirements Include Your Agreement To:
1. Use your vehicle for work purposes and hold a valid driver’s license from the Province of Saskatchewan.
2. Provide the RSO a Criminal Record Check (and every 36 months thereafter).
3. Read and understand the RSO’s Health and Safety Protocols.
4. Work evenings and weekends.
5. Reside within a reasonable commuting distance to/from Regina due to the onsite nature of the work.
Benefits of Joining the RSO Team:
• Flexible Work Hours: Enjoy work hours that accommodate life’s demands, with time off in lieu for evening and weekend events.
• Hybrid Work Model: Approximately 75% remote, 25% on site (RSO office and events).
• Benefits: Comprehensive health, dental, and long-term disability plans, cell phone subsidy, and employer pension contribution.
• Professional Growth: Collaborate with a world-class orchestra and connect with Canada’s leading musicians, enriching your professional journey.
• Transferable Experience: Lead marketing, communications, and digital media initiatives at a storied performing arts institution.
• Complimentary Tickets: Enjoy staff complimentary tickets RSO concerts and performances.
• Base Compensation: $60,000 to $65,000.
How to Apply:
Send your resume and a short cover letter detailing your experience and interest in the role to sdeason@reginasymphony.com. Applications will be reviewed on a rolling basis.
If you are unsure whether your experience matches every requirement above, you are encouraged to apply. The RSO values diversity and welcomes individuals with unique backgrounds, experiences, and perspectives.