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Director of Communications

MacKenzie Art Gallery, Regina
Deadline: April 06, 2018 - April 20, 2018


Name: Jackie Martin

Phone: (306) 584-4250 ext. 4275




April 20, 2018

As a member of the management team, this position critically contributes to long-term strategic planning
for the organization, anticipating challenges and developing long-term opportunities and sustainability. In
accordance with the Gallery’s Mission, Vision and strategic and business plans, this position plays a
leading role in guiding the organization’s ongoing operations and evaluation, serving a leadership role in
creating a positive work environment, enabling staff to contribute their best, and fostering an
appreciation for the arts.

The Director of Communications (DoC) is responsible for the development, management, and evaluation
of all the MacKenzie Art Gallery’s marketing and communications activities. By working across
departments, this position is responsible for the realization of the MacKenzie’s brand and visual identity,
while overseeing the development and implementation of marketing and communication strategies for
local, regional, national, and international audiences. Working in collaboration with the CEO and staff, the
DoC will design, execute, and assess comprehensive multi-year and annual marketing and
communications strategies for the Gallery. The DoC is responsible for media and community
partnerships, media relations, website, social media, special web projects, and print production.

Nature of Work:

Reporting to the CEO, the DoC specializes in all strategic and operational aspects of marketing and
communications. The Director works closely with all departments of the MacKenzie Art Gallery, leading
on communications strategies for the organization. The DoC must be knowledgeable in administrative,
development, communications and project planning best practices. The DoC is responsible for the
realization of the MacKenzie Art Gallery’s brand, visual identity, and strategic communications initiatives,
ensuring alignment with the Mission and Vision, Strategic and Business Plans of the Gallery at all times.
This position supervises the Communications Coordinator, Graphic Designer, and related and contract
staff and volunteers.

The DoC develops reports, analyses, and recommendations communicated to the Board as required
through the office of the CEO.


• Works in collaboration with the CEO, management team and other staff, to conceive, implement,
and evaluate strategic marketing and communications direction, brand strategy, visual identity,
and public relations strategies, delivering on the Mission, Vision and Strategic Business Plans of
the Gallery.
• Works in collaboration with staff, across all departments, to develop, implement, monitor and
evaluate multi-year strategies and goals, including an annual communications plan to market and
promote the Gallery, exhibitions, programs, services and events to diverse audiences using
appropriate methodologies and channels, including, but not limited to, print, radio, television,
and online tactics.
• Ensures brand alignment and editorial direction on all marketing and communications materials
including design, production, and distribution.
• Manages relationships with suppliers and agencies for communications activities, including
tenders, negotiations, budget and schedule management.
• Oversees the visual identity, providing direction for graphic standards, branding guidelines, and
marketing collateral. Works closely with all departments as an ambassador for the Gallery’s brand
and visual identity, ensuring quality and consistency.
• Develops overall quality and user experience of the Gallery website, and the experience of the
Gallery’s online presence and website as an additional program venue and destination, consistent
with organizational goals, mandate and vision.
• Oversees the development and maintenance of the Gallery’s communications archives and files,
ensuring the archival integrity of the Gallery website as a document and aspect of the Gallery’s
history and archives.
• Oversees, implements, and evaluates guidelines for the Gallery’s presence and use of social
• Develops, maintains and reports on departmental budget.
• Working with appropriate staff, develops, maintains and reports on Gallery statistics, coordinates
clipping services and activities, maintaining comprehensive archive of all media and
communications reports and activities, reports on coverage to CEO and staff.
• In collaboration with the CEO, provides overall editorial policy and content for Gallery
promotional publications including At the MacKenzie, works collegially on curatorial publications
as required, and has primary responsibility for the Gallery online presence. Oversees
development, coordination, production, distribution and evaluation of Gallery publications and
products including media releases, media kits, public service announcements, banners, posters,
flyers, invitations, brochures, calendars, and signage.
• Develops, nurtures and expands Gallery’s media relations locally, nationally and internationally;
oversees monitoring and response to requests from media in a timely manner.
• Works with other key stakeholders including the tourism industry and other cultural
organizations to advance the goals, position, identity and awareness of the Gallery.
• Works closely with development staff to propose, secure, monitor and evaluate media
partnerships reflective of the Gallery’s goals and planning.
• Advocates through all professional forums for the institution and its Mission and Vision.
• Supports the development of material for public distribution including media/press/Board
briefings, advises on matters of expertise to the CEO and management team.
• Conducts marketing research to inform the Gallery’s marketing, communications and public
relations strategies.
• Act as Gallery spokesperson at public events and with the media in absence of or as designated
by CEO.
• Analyze and evaluate the effective of department operations and seek improvements,
implementing approved recommendations for change.
• Participates on Management and other committees.

Qualifications - Education: A master’s degree in a related discipline, or equivalent combination of
education and experience. IABC membership and accreditation are considered assets.

Qualifications - Experience: A minimum of five years of progressively responsible, related experience in a
non-profit, or similarly complex environment, with experience and success in developing, implementing,
and evaluating effective marketing and communications strategies using a variety of mediums and
channels. Experience in conceptualizing and overseeing the development of marketing initiatives and

• Familiarity with the MacKenzie Art Gallery and/or a non-profit organization is considered an asset.
• Knowledge of visual art is considered an asset.
• Knowledge of Indigenous art and culture is considered an asset.
• Knowledge of a second language, especially French, is considered an asset.

Skills: Strong leadership and consensus building skills; the demonstrated ability to think and act
strategically; highly organized and self-motivated; ability to prioritize deadlines; ability to express ideas
and concepts effectively, verbally and in writing, including the ability to prepare and present verbal and
written reports of a specialized nature; demonstrated ability to prepare financial reports; ability to
establish and maintain working relationships and support and direct staff to achieve identified results;
strong team player with ability to work collaboratively and independently; knowledge and demonstrated
skill in graphic design software including Adobe Creative Suite, and Microsoft Office; demonstrated
knowledge in implementing website re-development, e-commerce and online retail site; knowledge of
not-for-profit organizations and art galleries or museums.

Salary Information: The starting salary will be commensurate with education and experience.

Benefits: This position includes a comprehensive benefits package.

The MacKenzie Art Gallery is committed to maintaining an inclusive culture and building a diverse
workforce that includes women, Aboriginal, Inuit and Metis peoples, persons with disabilities and
members of visible minorities who have traditionally been and are currently underrepresented in the
Canadian workforce. We welcome applications from all qualified candidates.

HOW TO APPLY: This posting will remain open until the position is filled. Interviews will commence on
April 13th, but only those candidates to be interviewed will be contacted. The MacKenzie thanks all
applicants for their interest. Submit your application to the listed email, with "Director of Communications" in the subject line, or by mail to the address below:

MacKenzie Art Gallery
Attn: Jackie Martin, Director of Finance and Operations
3475 Albert Street
Regina, SK S4S 6X6

Inquiries regarding this position can be directed by phone or email to Jackie Martin, Director of Finance & Operations.

The successful candidate must submit a satisfactory Criminal Record Check prior to employment.