Recognize Your Funder in Promotional Materials
It is important that SaskCulture and Saskatchewan Lotteries are recognized for financial and in-kind support in all promotional materials. It is equally important that the integrity of the SaskCulture and Saskatchewan Lotteries brand is consistent and unwavering.
The following is a list of examples where sponsorship recognition should be made:
Web Sites (Live Links)
- Social Media sites
- Funded publications (DVDs, CDs, video credit)
- Promotional items (If space and costs are not prohibitive)
- Letterhead (If space and costs are not prohibitive)
*The items marked in bold are mandatory for Eligible Organizations receiving funding from Saskatchewan Lotteries Trust Fund for Sport, Culture and Recreation.
- Logos should appear in a visible position on the front or back page, whenever possible.
- Use logos in advertisements whenever possible, if cost and/ or space is not prohibitive. Any group receiving operational dollars is expected to include SaskCulture/Saskatchewan Lotteries logo in paid/unpaid advertisements.
- For promotional items, such as mugs, pens, key chains, etc., use the SaskCulture/Saskatchewan Lotteries logos only when space is available. If able to add in one additional graphic, use the Saskatchewan Lotteries logo.
- For web sites, if your organization receives operational funding, the logos should appear on your home page. If receiving project funding, the logos can be used on promotional or sponsor page. The SaskCulture logo should link to www.saskculture.sk.ca.
- For online newsletters and other promotions, whether you send out a simple text email, or have a graphically enhanced version, your online newsletters should include logos or an attribution line recognizing both SaskCulture and Saskatchewan Lotteries.
- Be sure not to neglect recognizing SaskCulture/Saskatchewan Lotteries when promoting activities and events with other partners.
- A sample attribution line: “Brought to you with funding assistance from SaskCulture Inc., thanks to the Saskatchewan Lotteries Trust Fund for Sport, Culture and Recreation.”
- Or when in partnership: “Thanks to partners, (your organizations), Saskatchewan Arts Board and SaskCulture/Saskatchewan Lotteries, we are able to be here today.
Be consistent. Figure out how you can consistently recognize SaskCulture/Saskatchewan Lotteries on all your promotions and stick with it. Call SaskCulture if you want to explore your options.
A Special Word About Annual Reports
- Your financial audit and your annual report should recognize funding received from Saskatchewan Lotteries Trust Fund for Sport, Culture and Recreation. USE THE FULL NAME.
- Do not use “Sask. Lotteries” or “Sask. Trust” – these are not proper names for this Fund.
- Do not list as a government grant. The grant should be listed separately and not be mixed in with funding provided by any level of government.