SaskCulture’s growing online presence is helping more people discover and engage with arts, culture, and heritage stories from across Saskatchewan.
This year, the SaskCulture Communications team expanded its reach by introducing digital storytelling for the bi-annual Engage Magazine, which highlights stories from the cultural sector. Beginning with the Fall 2025 issue, Engage has been published in both digital and print formats, featuring new content such as video stories, podcast episodes, and photo stories.
“While we still offer a print version, moving beyond a print-only format has given us the freedom to explore new ways of telling stories,” says Ana Cristina Camacho, communications coordinator, SaskCulture.
The change was informed by past evaluations, which showed that Engage was not reaching younger audiences as effectively as it could. To address this, SaskCulture staff introduced digital story formats that are better suited to social media platforms popular with youth.
The two issues of Engage published since these changes have received positive feedback from the community and have reached wider audiences on social media. To better understand the impact of the new format, SaskCulture conducted an Engage reader survey in Fall 2025, which found that most respondents prefer to read the magazine digitally.
“We are seeing a strong response to video and podcast stories — formats that we can share on social media to help people quickly understand what the story is about,” Camacho says. “Organizations featured have also given positive feedback. Not all stories are best suited to a written article, and now we can tell these cultural stories in more dynamic ways.”
By adapting to meet people on the platforms they use every day, SaskCulture is expanding its reach and connecting with new audiences across the sector
