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Beyond tips: Why advocacy for arts and culture matters

By SaskCulture Staff November, 2025 Cultural Industries, General Culture
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A group of people stand outdoors on a snowy sidewalk holding a large banner that reads “Justice for Missing & Murdered Indigenous Women.” The banner is decorated with colorful handprints and symbols, and some participants hold additional signs in the back
A person is standing outdoors on a paved pathway holding a sign with colorful text that reads “SLAVA UKRAINI! HEROYAM SLAVA.” The background shows grass, trees, a fence, and part of a building.

In her work with the cultural sector, Nichole Yamchuk, founder and CEO of Advocate Fundraising, found that arts and cultural organizations often face a lack of understanding from the public.

Her solution was to equip cultural workers with the tools they need to proactively spread awareness.

Yamchuk’s perspective is also shaped by personal experience. As the mother of a former Creative Kids recipient, she has seen first-hand the impact that the arts can have on children, families, and communities.

Listen to the podcast episode online to hear Yamchuk share her personal story, why advocacy matters in the cultural sector, and practical tips for organizations looking to begin their own advocacy work.

Her experiences with arts, culture, and heritage ultimately inspired her to found a consultancy that helps non-profits secure resources for initiatives, blending fundraising with advocacy to maximize impact.

Two people stand outdoors at night on snow-covered ground during a rally, holding a large blue and yellow sign that reads “HANDS OFF UKRAINE.” One person is also holding two Ukrainian flags, and several other participants with flags are visible in the background.
advocacy awareness community engagement cultural diversity cultural engagement cultural identity inclusion multicultural

We are Treaty people

SaskCulture's work and support reaches lands covered by Treaties 2, 4, 5, 6, 8, and 10, the traditional lands of the Cree, Dakota, Dene, Lakota, Nakota and Saulteaux peoples, as well as homeland of the Métis.

We aim to be accessible and safe for everyone

Our office, including front door and washrooms, is wheelchair-accessible (building access at Cornwall Street entrance) during regular office hours. A proud supporter of safer and inclusive spaces initiatives, we are committed to a workplace free from hate, discrimination or harassment, where everyone is welcome.

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  • #404, 2125 - 11th Avenue
    Regina, SK   S4P 3X3
  • info@saskculture.ca
  • (306) 780-9284
  • Office Hours:

    8:30 am - 12:00 pm
    12:30 pm - 4:00 pm

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