Keeping heritage alive in a digital world
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Stories are how we connect with each other. The Saskatchewan History & Folklore Society (SHFS) understands this well, using communications, especially social media, to share heritage stories in ways that feel alive, relevant, and connected to everyday life.
In this podcast conversation, SaskCulture’s Communications team speaks with the people behind the SHFS’s communications efforts.
In recent years, the organization has made a conscious effort to modernize its approach and has learned an important lesson along the way: heritage organizations can’t ignore new channels if they want to reach new audiences.
"Just like we need to get into physical rooms and be there and claim our space, we need to do that in the digital space as well — and not just quarter ourselves into our own sectors."- Jessica Dewitt
Listen to this episode to hear from Kristin Enns-Kavanagh and Jessica DeWitt from the SHFS about how they use communications, particularly social media, as a powerful tool for building relationships.
The Saskatchewan History & Folklore Society receives Annual Global Funding from the Sask Lotteries Trust Fund.
